Tesla Model 3 Product Launch

• Impact

  • Generated 1,000+ qualified leads during launch

  • Drove 200+ same-day vehicle orders, directly contributing to regional revenue

  • Secured widespread earned media coverage across major Texas outlets

  • Delivered broadcast B-roll and live media segments across multiple launch locations

  • Developed a launch framework adopted and scaled across additional regions

• Strategic Approach

  • Translated national PR into a localized demand generation strategy, driving foot traffic and conversion at the retail level

  • Positioned PR as a performance channel, aligning media coverage with lead generation and sales outcomes

  • Designed a scarcity-driven retail experience to increase urgency and same-day conversion

  • Leveraged customer advocacy and owner presence to build credibility and accelerate purchase decisions

  • Aligned messaging and execution across press, retail, and pre-launch channels to ensure a seamless customer journey

Led the regional go-to-market strategy for Tesla’s Model 3 launch across the Mid-South, translating national PR momentum into localized demand, retail traffic, and measurable sales.

Activated a cross-channel launch strategy spanning PR, retail, events, and customer experience. Turning a highly anticipated product release into a high-conversion regional rollout.

Go-to-Market Strategy | Integrated Marketing | PR & Communications | Retail Marketing | Demand Generation